Marketing 8th Edition

Marketing 8th Edition – Ebook Instant Download/Delivery ISBN(s): 9781260597592,1260597598,9781264991358, 1264991355

Product details:

• ISBN-10 ‏ : ‎ 1264991355
• ISBN-13 ‏ : ‎ 9781264991358
• Author: Dhruv Grewal, Michael Levy 

Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.

The eighth edition represents the authors’ most extensive revision today, exploring both fundamentals and new marketing influencers such as digital, social and mobile marketing, marketing analytics, and the psychology influencer on consumer behavior. Written in an engaging, highly visual format with up-to-date examples throughout for today’s mobile and modern students and instructors.

Table contents:

1  Overview of marketing

2  Developing marketing strategies and a marketing plan

3  Digital marketing: online, social, and mobile

4  Conscious marketing, ­corporate social responsibility, and ethics

5  Analyzing the marketing environment

6  Consumer behavior

7  Business-to-business ­marketing

8  Global marketing

9  Segmentation, targeting, and positioning

10  Marketing research and Analytics

11  Product, branding, and packaging ­decisions

12  Developing new products

13  Services: the intangible product

14  Pricing concepts for capturing value

15  Strategic Pricing Methods and Tactics

16  Supply chain and channel management

17  Retailing and omnichannel marketing

18  Integrated marketing communications

19  Advertising, ­public relations, and sales ­promotions

20  Personal ­selling and sales management

People also search:

marketing assistant

marketing analyst jobs

marketing agency near me

marketing associate

amazon affiliate marketing