Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds 1st Edition Hemali Dassani

Marketing Alternative Investments: A Comprehensive Guide to Fundraising and Investor Relations for Private Equity and Hedge Funds – Ebook Instant Download/Delivery ISBN(s): 9781264630455,126463045X

Product details:

• ISBN-10 ‏ : ‎ 1264627645
• ISBN-13 ‏ : ‎ 978-1264627646
• Author(s): Hemali Dassani, Nandu Kuppuswamy

Investment funds with great performance and potential often fail for one simple reason―the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable.

The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy.

Whether you work in hedge funds, private equity, or are aspiring to be part of one, you’ll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. Marketing Alternative Investments is organized into three sections:

Table contents:

Introduction
SECTION 1 FUNDAMENTALS
CHAPTER 1 Endowments and Foundations
CHAPTER 2 Pension Funds
CHAPTER 3 Family Offices
CHAPTER 4 Sovereign Wealth Funds
CHAPTER 5 Other Major Investor Categories and Gatekeepers
SECTION 2 FUNDRAISING IN PRACTICE
CHAPTER 6 Premarketing and Marketing—an Overview
CHAPTER 7 Premarketing and Marketing—Process, Tasks, and Priorities
CHAPTER 8 Documentation for Funds
CHAPTER 9 Pitchbooks and Presentations
CHAPTER 10 Placement Agents
CHAPTER 11 Effective Investor Relations
CHAPTER 12 Due Diligence
CHAPTER 13 Marketing Funds Globally and Marketing Global Funds
CHAPTER 14 Toolkit for Emerging Managers and Difficult Fundraises
SECTION 3 OTHER CONSIDERATIONS
CHAPTER 15 Technology in Alternatives Marketing
CHAPTER 16 Legal and Regulatory
CHAPTER 17 Fund Success Through Diversity
CHAPTER 18 Advice for Aspiring Marketers
Appendix
Notes
Index

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