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Marketing des services 7th Edition Christopher Lovelock

$25.00

Marketing des services 7th Edition Christopher Lovelock Digital Instant Download

 

Author(s): Christopher Lovelock, Jochen Wirtz, Denis Lapert, Annie Munos
ISBN(s): 9782744076633, 2744076635
Edition: 7
File Details: PDF, 19.76 MB
Year: 2014
Language: French
SKU: EB-5320654 Category: Tags: , , , ,

Marketing des services 7th Edition – Ebook Instant Download/Delivery ISBN(s): 9782744076633,2744076635

Product details:

  • ISBN-10 ‏ : ‎ 2744076635
  • ISBN-13 ‏ : ‎ 978-2744076633
  • Author: Christopher LOVELOCK, Jochen WIRTZ, Denis LAPERT

Table of contents:

Part 1 Understanding the nature of service products and markets

Part 2 Building the service model and creating customer value

Part 3 Challenges for senior management

Part 4 Cases

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