Marketing English Books 1476 1550 How Printers Changed Reading 1st edition by Alexandra Da Costa 0192586858 9780192586858

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ISBN-10 : 0192586858 

ISBN-13 : 9780192586858

Author :  Alexandra Da Costa 

The monograph series Oxford Studies in Medieval Literature and Culture showcases the plurilingual and multicultural quality of medieval literature and actively seeks to promote research that not only focuses on the array of subjects medievalists now pursue – in literature, theology, and philosophy, in social, political, jurisprudential, and intellectual history, the history of art, and the history of science – but also that combines these subjects productively. It offers innovative studies on topics that may include, but are not limited to, manuscript and book history; languages and literatures of the global Middle Ages; race and the post-colonial; the digital humanities, media and performance; music; medicine; the history of affect and the emotions; the literature and practices of devotion; the theory and history of gender and sexuality, ecocriticism and the environment; theories of aesthetics; medievalism. Marketing English Books is about how the earliest printers moulded demand and created new markets. Until the advent of print, the sale of books had been primarily a bespoke trade, but printers faced a new sales challenge: how to sell hundreds of identical books to individuals, who had many other demands on their purses.

Marketing English Books, 1476-1550: How Printers Changed Reading 1st Table of contents:

Part I. Devotional Reading
1. Sweet Consolation: Catechetical and Contemplative Guides
Catechetical Instruction
Passion Meditations and Contemplative Guides
2. Dangerous Fruit: Selling Forbidden Books
Evangelical Printing Abroad: 1517–1534
After 1534: Evangelical Printing in England
Thomas Godfray
Part II. Worldly Reading
3. A Taste for Trifles: Romances, Scurrilous Tales, and Merry Gests
Romances
Gests and Scurrilous Tales
4. A Hunger for News: Pamphlets and Broadsheets
Accounts of Royal Ceremonies
Reports of Natural Marvels and Disasters
Lost News Ballads
Polemical Ballads
Part III. Practical Reading
5. Wide-Ranging Appetites: Pilgrimage Guides, Advertisements, and Souvenirs
European Context
English Printing
Domestic Pilgrimage Souvenirs and Guides
6. For the Reader’s Digest: Books for the Householder, Husband, and Housewife
Early Appeals to Householders
The Book of Husbandry
The Book of Carving
The Noble Book of Feasts Royal and Cookery
Practical Books for More Ordinary Households
A New Tract or Treatise Most Profitable for all Husbandmen, 1523
Bankes’s Herbal, 1525
The Great Herbal, 1526
Books about Householding
Richard Whitford’s A Work for Householders
Xenophon’s Treatise of Household, 1532

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Marketing English Books,Printers,Changed Reading,Alexandra Da Costa