Sale!

Marketing Food Brands 1st Edition

Name: Marketing Food Brands 1st Edition
SKU: EB-7148876
Price: 25.00 USD
Availability: InStock

Original price was: $50.00.Current price is: $25.00.

Marketing Food Brands 1st ed. Edition Ranga Chimhundu Digital Instant Download

Author(s): Ranga Chimhundu

ISBN(s): 9783319758312, 9783319758329, 3319758314, 3319758322

Edition: 1st ed.

File Details: PDF, 2.69 MB

Year: 2018

Language: English

SKU: EB-7148876 Category: Business & Economics - Sales & Marketing Tags: Food Brands, Ranga Chimhundu

Description

Marketing Food Brands 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9783319758312,9783319758329,3319758314,3319758322

Product details:

ISBN 10:3319758322
ISBN 13:9783319758329
Author:Ranga Chimhundu

With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands.

Table contents:

1. Introduction to Issues around Marketing Private Label and Manufacturer Brands

2. The Management of FMCG Product Categories

3. Product Innovation, Category Marketing Support, Consumer Choice and Power

4. Private Label and Manufacturer Brand Coexistence

5. Key Research Issues in the Marketing of Private Label and Manufacturer Brands

6. Research Paradigm, Research Method and Research Design

7. Private Label and Manufacturer Brand Research Execution

8. Empirical Evidence on the Coexistence of Private Label and Manufacturer Brands

9. Conclusions and Implications of this Book

People also search:

best marketing food brands