Marketing For Dummies 6th Edition Jeanette Maw Mcmurtry

Marketing For Dummies 6th Edition Jeanette Maw Mcmurtry- Ebook Instant Download/Delivery ISBN(s): 9781119894872,9781119894889,1119894875,1119894883

Product details:

• ISBN 13:9781119894896
• Author:Jeanette Maw Mcmurtry

This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.

Table contents:

Chapter 1: Understanding Consumer Values and Mind-sets

Chapter 2: Triggering the Psychology of Choice for Lifetime Value

Chapter 3: Engaging Experiences and Journeys That Drive Sales and Loyalty

Chapter 4: Laying a Foundation for Growth

Chapter 5: Researching Your Customers, Competitors, and Industry

Chapter 6: Creating a Winning Marketing Plan

Chapter 7: Content Marketing and Marketing Content

Chapter 8: Creative That Engages the Mind

Chapter 9: Optimizing Digital and Social Tools and Tactics

Chapter 10: Embracing the New Age of Advertising

Chapter 11: Building Individual Value with Mass Personalization

Chapter 12: Building an Engaging and Winning Website

Chapter 13: Succeeding with Affordable SEO Strategies and Tactics

Chapter 14: Leveraging Networks and Events

Chapter 15: Tuning In to the Right Sales Channel

Chapter 16: Prospecting and Selling for ROI

Chapter 17: Ten Common Marketing Mistakes (And How to Avoid Them)

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