Marketing Management 5th Edition

Marketing Management  5th Edition – Ebook Instant Download/Delivery ISBN(s): 9781337271127,1337271128

Product details:

• ISBN 13: 9798214348414
• Author: Dawn Iacobucci

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci’s MARKETING MANAGEMENT, 5E. You are able to immediately apply the key concepts you learn to cases, group work, or simulations that are assigned in your course. MARKETING MANAGEMENT, 5E reflects the dynamic environment facing today’s marketers. Engaging explanations, timely cases and memorable examples help you understand how an increasingly competitive global marketplace and current changes in technology affect the marketing decisions that today’s managers must make every day.

Table contents:

Chapter 1. Why is Marketing Management Important?

Chapter 2. Customer Behavior

Chapter 3. Segmentation

Chapter 4. Targeting

Chapter 5. Positioning

Chapter 6. Products: Goods and Services

Chapter 7. Brands

Chapter 8. New Products and Innovation

Chapter 9. Pricing

Chapter 10. Channels of Distribution

Chapter 11. Advertising Messages and Marketing Communications

Chapter 12. Integrated Marketing Communications and Media Choices

Chapter 13. Social Media

Chapter 14. Customer Satisfaction and Customer Relationships

Chapter 15. Marketing Research Tools

Chapter 16. Marketing Strategy

Chapter 17. Marketing Plans

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