Marketing Management : Indian Cases 1st edition Prachi Gupta

Marketing Management : Indian Cases – Ebook Instant Download/Delivery ISBN(s): 9789332587106,9332587108

Product details:

• ISBN-10 ‏ : ‎ 9332587108
• ISBN-13 ‏ : ‎ 978-9332587106
• Author: Prachi Gupta; Ashita Aggarwal; Hufrish Majra; Isaac Jacob; Varsha Jain; G Radha Krishan; Ritu Narang; Shanthi Venkatesh; Suresh Paul A; Susobhan Goswami

Marketing Management: Indian Cases is a casebook companion aimed to help readers understand the concepts of marketing in the Indian context. The booklet carries 23 contemporary cases which provide in-depth analysis of different marketing principles and theories as applied by various companies in India and Asia. This casebook will be useful for students pursuing MBA and PGDBM courses.FeaturesExplore marketing mix with MTR FoodsUnderstand customer value with India’s e-commerce space and FlipkartDelve into the world of Information System and data utilization with Starbucks and AmazonLearn to leverage corporate trust and technology strength in the B2B market with ZicomComprehend marketer’s challenges and complexities with Facebook’s strategies in India and ChinaMahindra and Mahindra explains consumer segmentation strategiesKellogg’s Corn Flakes shows the way to find market for a productFevicol demonstrates how to reinvent brand and salesOreo illustrates the advantages of effective integrated marketing communicationComprehend digital marketing with Wonder CementUnilever shows the way to build brand and market with holistic marketing initiatives.

Table contents:

1. MTR Foods – A Marketing Marvel

2. Customer Value – Explored, Created, Communicated & Delivered

3. Customer Loyalty – The Ultimate objective of every Marketer

4. Starbucks India: The Human Coffee Experience

5. The Techy Amazon Insight

6. Consumer Behaviour – Its wide facets and deep implications

7. ZICOM – Leveraging Corporate Trust and Technical Strengths in the B2B Market

8. Facebook: Business Connections in India and China
9. Who will buy XYLO- Mahindra and Mahindra Automotive Sector

10. Kellogg’s Cornflakes in India: Finding a platform that connects

11. Nivea – Managing a Legacy Brand

12. The Call of the Competition

13. Fevicol- The Iconic Bond

14. Designing and managing services

15. Aachi Masala – Entering the North Indian Masala category

16. Slicerooms: A Slice of Time, A cut of profits!

17. Oreo In India – Launching and Establishing a Global Brand in India Using Integrated Marketing Communications effectively

18. Wonder Cement – Building a strong brand Through Digital marketing

19. A case study on Direct Marketing of Wedding Return Gifts

20. Selling process in Animal Nutrition and Health Industry

21. Amazon.com adapts its Retail Business in India

22. E-Marketing Models: Retailers Perspectives a case of Groupon

23. Unilever: working beyond the horizon

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