Marketing (MindTap Course List) 20th Edition William M. Pride

Marketing (MindTap Course List) 20th Edition William M. Pride – Ebook Instant Download/Delivery ISBN(s): 9780357033791,0357033795, 9798214348360,0357033795

Product details:

• ISBN 10: 0357033795

• ISBN 13: 9798214348360

• Author: William M. Pride, O. C. Ferrell

Gain an understanding of today’s marketing principles with Pride/Ferrell’s engaging MARKETING. Develop the knowledge and decision-making skills to succeed as in-depth coverage highlights fundamental marketing concepts and strategies. Practical applications and examples emphasize the latest social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship and marketing during transition. This edition also expands coverage of business markets and buying behavior, marketing channels and supply-chain management, retailing, personal selling and marketing analytics. An eBook lets you highlight terms and includes embedded Concept Check quizzes to assess understanding of key concepts. You have convenient mobile access to assignments, digital flashcards, company videos, an interactive marketing plan, practice exams and activities as a marketer.

Table contents:

Part 1. Marketing Strategy and Customer Relationships

Part 2. Environmental Forces and Social and Ethical Responsibilities

Part 3. Marketing Research and Target Market Analysis

Part 4. Buying Behavior, Global Marketing, and Digital Marketing

Part 5. Product Decisions

Part 6. Distribution Decisions

Part 7. Promotion Decisions

Part 8. Pricing Decisions

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