Marketing Plan Handbook – Ebook PDF Version

Marketing Plan Handbook – Ebook PDF Version – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1936572672
• ISBN-13 ‏ : ‎ 978-1936572670
• Author: Alexander Chernev

The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. Itoutlines the basic principles of writing a marketing plan and presents an overarching framework that encompasses the plan’s essential components.

A distinct characteristic of this book is its emphasis on marketing as a value-creation process. Because it incorporates the three aspects of value management–managing customer value, managing collaborator value, and managing company value–the marketing plan outlined in this book is relevant not only for business-to-consumer scenarios but for business-to-business scenarios as well. This integration of business-to-consumer and business-to-business planning into a single framework is essential for ensuring success in today’s networked marketplace.

Table of contents:

• Preface

1. Marketing Planning: New Pace, New Possibilities
2. Analyzing the Current Situation
3. Understanding Markets and Customers
4. Segmenting, Targeting, and Positioning
5. Planning Direction, Objectives, and Marketing Support
6. Developing Product and Brand Strategy
7. Developing Pricing Strategy
8. Developing Channel and Logistics Strategy
9. Developing Marketing Communications and Influence Strategy
10. Planning Metrics and Implementation Control

Title tag

1. Essential Guide to Marketing Plan Handbook: Strategies and Tactics
2. Master Marketing with the Comprehensive Marketing Plan Handbook
3. Unlock Success with our Expert Marketing Plan Handbook