Mass Communication: Living in a Media World 6th Edition, (Ebook PDF)

Mass Communication: Living in a Media World 6th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1506363687
• ISBN-13 ‏ : ‎ 978-1506363684
• Author: Ralph E Hanson (Author)

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

Table contents:

1. Living in a Media World
2. Mass Communication Effects: How Society and Media Interact
3. The Media Business: Consolidation, Globalization, and the Long Tail
4. Books: The Birth of the Mass Media
5. Magazines: The Power of Words and Images
6. Newspapers and the News: Reflection of a Democratic Society
7. Audio: Music and Talk Across Media
8. Movies: Mass Producing Entertainment
9. Television: Broadcast and Beyond
10. The Internet: Interactive and Mobile Media
11. Advertising: Selling a Message
12. Public Relations: Interactions, Relationships, and the News
13. Media Law: Free Speech and Fairness
14. Media Ethics: Truthfulness, Fairness, and Standards of Decency
15. Global Media: Communication Around the World