Mass Customization and Customer Centricity In Honor of the Contributions of Cipriano Forza 1st Edition by Thomas Aichner 3031097823 9783031097829

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Product details:

ISBN-10 : 3031097823 

ISBN-13 : 9783031097829

Author : Thomas Aichner 

This book honors the contributions and career of Cipriano Forza, Professor of Management Engineering at the University of Padova, Italy. He is a Member of the Scientific Committee of Academic Journal Guide (ABS), an Associate Editor of the Decision Sciences Journal and a former Associate Editor of the Journal of Operations Management, where he curated a special issue on “Coordinating Product Design, Process Design, and Supply Chain Design Decisions”. As one of the world’s foremost researchers in the area of mass customization and operations management, Prof. Forza published more than 200 scientific articles with over 10,000 citations on Google Scholar. For his groundbreaking work, he received several awards, including the Dr. Theo Williamson Award for Excellence (1997), best paper awards by Production Planning and Control (2005) and the Journal of Operations Management (2006), the Harry Boer Highly Commended Award (2016), and the EurOMA Fellowship Awards (2021). Leading researchers and practitioners that have been working with the honoree contributed a broad range of findings from conceptual and empirical research about mass customization and personalization to this book. The individual chapters take a customer centric view on the challenges and opportunities of product and service customization from an operations management, information technology, entrepreneurship, marketing, and organizational perspective. The authors explore key ideas, current developments as well as future research directions.

 

Mass Customization and Customer Centricity: In Honor of the Contributions of Cipriano Forza 1st Table of contents:

Part I. Managing Mass Customization
Revisiting Form Postponement at the Operations-Marketing Interface: Form Postponement Types, Customer Utility and Sales Performance
The Role of SKU Management in Product Variety Reduction Projects
The Internationalization of SME Production: Organizational Challenges and Strategic Opportunities
Interorganizational Enablers of Mass Customization: A Literature Review
The Ghost in the Machine: A Multi-method Exploration of the Role of Individuals in the Simultaneous Pursuit of Flexibility and Efficiency

Part II. Online Sales Configurators and Communication
Online Shopping Preferences in Mass Customization: A Comparison Between 2008 and 2021
Creating Customization Experiences: The Evolution of Product Configurators
Enhancing Users’ Digital Social Interactions While Shopping via Online Sales Configurators
Impact of Racial Diversity in Advertising on the Perception of Mass-Customized Products by Consumers

Part III. Research, Publications and Engagement of Cipriano Forza
Bibliometrics and Citation Analysis of the Works of Professor Forza
Retrospective of the MCP-CE Conference in the Period of 2004–2020
Correction to: Mass Customization and Customer Centricity

 

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Tags: Mass Customization, Customer Centricity, Honor, the Contributions, Cipriano Forza, Thomas Aichner