Media Management: A Casebook Approach (Routledge Communication Series) 5th Edition, (Ebook PDF) – Digital Instant Dowload.
Product details:
- ISBN-10 : 9781138901025
- ISBN-13 : 978-1138901025
- Author:
Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.
Table contents:
Chapter 1: Leadership
Chapter 2: Motivation
Chapter 3: Workforce
Chapter 4: Entrepreneurship
Chapter 5: Planning & Project Management
Chapter 6: Innovation
Chapter 7: Market Analysis
Chapter 8: Marketing & Research
Chapter 9: Law, Regulations, and Ethics
Title tags:
Media Management: In-depth Analysis in Casebook Approach
Exploring Effective Media Strategies in our Casebook Approach
Unpacking Media Management: Understanding through Case Studies.
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