Media Now Understanding Media Culture and Technology 10th Edition by Joseph Straubhaar, Robert LaRose 9798214348735

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ISBN-13 :   9798214348735 

Author : Joseph Straubhaar, Robert LaRose

Updated with the latest developments from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10e, encourages students to think critically about the media and its effects as it equips them with a thorough understanding of how media technologies develop, operate, converge, and impact society. The text offers a comprehensive introduction to the global media environment and ongoing developments in technology, culture, and critical theory transforming the rapidly evolving industry. A focus on essential history, theories, and technical knowledge develops students’ media literacy skills to prepare them for careers in the fields online, interactive, and traditional media. It includes new coverage of mobile media consumption, Internet governance, international issues, online privacy, and more.

Media Now: Understanding Media, Culture, and Technology 10th Table of contents:

Chapter 1. The Changing Media
The Media in Our Lives
Media in a Changing World
Merging Technologies
Changing Industries
Changing Lifestyles
Shifting Regulations
Rising Social Issues
Changing Media Throughout History
Pre-Agricultural Society
Agricultural Society
Industrial Society
Information Society
Changing Conceptions of the Media
The SMCR Model
Types of Communication
What Are the Media Now?
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 2. Media and Society
Understanding the Media
Media Economics
Mass Production, Mass Distribution
The Benefits of Competition
Media Monopolies
The Profit Motive
How Media Make Money
From Mass Markets to Market Segments
New Media Economics
Critical Studies
Political Economy
Feminist Studies
Ethnic Media Studies
Media Criticism
Diffusion of Innovations
Why Do Innovations Succeed?
How Do Innovations Spread?
What Are the Media’s Functions?
Surveillance
Media and Public Opinion
Gatekeeping
Agenda Setting
Framing
Technological Determinism
The Medium Is the Message
Technology as Dominant Social Force
Media Drive Culture
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 3. Books
History: From Ink to Digital, from Press to Computer
Early Print Media
The Gutenberg Revolution
The First American Print Media
Book Publishing Giants Evolve
Technology Trends: From Chapbook to E-Book
E-Publishing
The Economics of Book Publishing
The Book Publishing Process: From Publishing Houses to You
Retail Bookstores
Book Readers and Purchasers
What’s to Read? Book Genres and Content
Public Libraries, Freedom of Speech, and the First Amendment
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 4. Print and Digital Newspapers
History: Journalism in the Making
Newspapers Emerge
The Colonial and Revolutionary Freedom Struggles
The First Amendment
Diversity in the Press
The Penny Press
Following the Frontier
Civil War Coverage
The New Journalism
Yellow Journalism
Responsible Journalism
Muckraking
The Effect of Chain Ownership and Conglomerates
Professional Journalism
The Watchdogs
Technology Trends
Newsgathering
Print Publishing
Online and Digital Publishing
Immersive Journalism—Virtual Reality
Consumers Habits
Industry: The News Landscape
Competition for Audiences and Advertisers
The World View
A New Business Model for the United States
Content: What Is News?
Defining News
News Elements
Types of Newspapers and Their Audiences
Citizen Journalism and Citizen News Sites
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 5. Magazines
History
Early Magazines
America Reads
Muckraking
Magazines Target Specialized Audiences
Technology Trends
Printing Since Gutenberg
Publishing in the Information Age
Digital Publishing
Industry
Ownership Changes from Individuals to Conglomerates
Economics
Circulation and Advertising Trends
Distribution and Marketing
Content: General Interest and Special Interest
Redefining the Role of Magazines
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 6. Recorded Music
History: From Roots and Records to Sounds in the Cloud
The Victrola
Early Recorded Music
Big Band and the Radio Days
Big Band Music and the World War II Generation
New Musical Genres
Rock and Pop History
The Record Boom and Pop Music
The Rock Revolution Will Be Segmented
Digital Recording
Music on the Internet
Technology Trends: Let’s Make Music
New Digital Formats
Sinking the Pirates
Streaming and Cloud Music Services
Social Music Media
The Recording Industry
The Talent
Recording Studios and Record Companies
Music Distribution
Music Industry Associations
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 7. Radio
History: How Radio Began
Save the Titanic: Wireless Telegraphy
Regulation of Radio
Broadcasting Begins
BBC, License Fees, and the Road Not Taken
Radio Networks
Paying for Programming: The Rise of Radio Networks
Radio Network Power
Competition from Television
Networks Fall, Disc Jockeys Rule
The FM Revolution
Local DJs Decline: A New Generation of Network Radio
New Genres: Alternative, Rap, and Hip-Hop Radio
Radio in the Digital Age
Technology Trends: Inside Your Radio
From Marconi’s Radio to Your Radio
High-Definition Radio
Satellite Radio Technology
Internet Radio Technology
Weighing Your Digital Radio Options
Industry: Radio Stations and Groups
Radio in the Age of the New Media Giants
Inside Radio Stations
Noncommercial Radio
Genres around the Dial
Radio Formats
The Role of Radio Ratings
Music Genres and Radio Formats
Talk Radio
National Public Radio
Radio Programming Services
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 8. Film and Video
History: Golden Moments of Film
How to Use Images: Silent Films Set the Patterns
Setting up a System: Stars and Studios
How to Use Sound: Look Who’s Talking
The Peak of Movie Impact?
The Studio System: The Pros and Cons of Vertical Integration
Film Faces Television, 1948–1960
Studios in Decline
Hollywood Meets HBO
Movies Go Digital
Technology Trends: Making Movie Magic
Movie Sound
Special Effects
The Digital Revolution
Movie Viewing
The Film Industry: Making Movies
The Players
Independent Filmmakers
The Guilds
Film Finance
Film Distribution
Telling Stories: Film Content
Team Effort
Finding Audience Segments
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 9. Television
History: TV Evolves
When Television Was New
Into the Wasteland
Washington to the Rescue?
New Media to the Rescue?
The Big Three in Decline
Television in the Information Age
Technology Trends: From a Single Point of Light
Digital Television Is Everywhere
New TV Horizons
Video Recording
Video Production Trends
Industry: Who Runs the Show?
Video Production
Entertainment
National Television Distribution
Local Television Distribution
Noncommercial Stations
Television Advertisers
Genres: What’s on TV?
Broadcast Network Genres
What’s on Cable?
PBS Programming
Programming Strategies
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 10. The Internet
History: Spinning the Web
The Web Is Born
Reining in the Net
The Rise of Social Media
Old Media in the Internet Age
Reinventing the Internet
Technology Trends: Metcalfe’s and Moore’s Laws
Internet Trends
Privacy Trends
Network Technology Trends
Computer Technology Trends
Industry: David versus Goliath
Computer Toy Makers
Where Microsoft Rules
Internet Service Providers
Content Providers
Internet Organizations
Content: What’s on the Internet?
Electronic Publishing
Entertainment
Online Games
Portals
Search Engines
Social Media
Blogs
Electronic Commerce
What Makes a Good Web Page?
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 11. The Third Screen: Smartphones and Tablets
History: Better Living through Telecommunications
The New Media of Yesteryear
The Rise and Fall of Ma Bell
Cutting the Wires
The Third Screen Arrives
Media Face the Third Screen
Technology Trends: Digital Wireless World
From Analog to Digital
Digital Networks
Mobile Networks
Industry: The Telecom Mosaic
The Wireline Industry
The Wireless Industry
Content: There’s an App for Us
Wireless Apps
Location-Based Services
Wireline Apps
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 12. Video Games
History: Getting Game
Opening Play
Home Game
Personal Computers Get in the Game
Gear Wars
Games and Society: We Were Not Amused
The New State of Play
Technology Trends: The Next Level
Generations
No More Consoles?
No More Button Pushing?
Virtual Reality Enters the Game
No More Rules?
Industry: The Game Players
Gear Makers
Game Publishers
Game Developers
Selling the Game
Video Game Genres: Rules of the Game
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 13. Public Relations
Public Relations Yesterday and Today
History: Civilization and Its Public Relations
The American Way
From Governments to Entrepreneurs
PR Pioneers in the Modern World
Public Relations Matures
Global Public Relations
Technology Trends: Tools for Getting the Job Done
Traditional Tools
Video and Audio Tools
E-Mail and Texting Tools
PR Databases
Industry: Inside the PR Profession
PR Agencies and Corporate Communications
Elements of Successful Public Relations
Professional Resources
PR Functions and Forms
The Publics of Public Relations
Four Models of Public Relations
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 14. Advertising
History: From Handbills to Mobile Ads
Advertising in America
The Origins of the Advertising Profession
The Rise of Broadcast Advertisers
Hard Sell versus Soft Sell
The Era of Integrated Marketing Communication
Advertising Now
Technology: New Advertising Media
Advertising in Cyberspace
Social Networking: Advertisers’ New Frontier
Mobile Ads: The Newer Frontier
They Have Our Number
E-Commerce
Advertising Everywhere
Industry: Inside the Advertising Industry
Advertisers
Inside the Advertising Agency
Advertising Media
Advertising Research
Content: Advertising’s Forms of Persuasion
Mining Pop Culture
Consumer-Generated Content
Relationship Marketing
Direct Marketing
Targeting the Market
Understanding Consumer Needs
The Changing Nature of the Consumer
Importance of Diversity
Global Advertising
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 15. Media Uses and Impacts
Bashing the Media
Studying Media Impacts
Contrasting Approaches
Content Analysis
Experimental Research
Survey Research
Ethnographic Research
Big Data
Theories of Media Usage
Uses and Gratifications
Learning Media Behavior
Computer-Mediated Communication
Theories of Media Impacts
Media as a Hypodermic Needle
The Multistep Flow
Selective Processes
Social Learning Theory
Cultivation Theory
Priming
Agenda Setting
Catharsis
Critical Theories
Media and Antisocial Behavior
Violence
Prejudice
Sexual Behavior
Drug Abuse
Prosocial Behavior
Information Campaigns
Informal Education
Formal Education
The Impacts of Advertising
Well-Being
Understanding Societal Impacts
Social Inequality
Community
Democracy
Public Health and Environment
The Economy
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 16. Media Policy and Law
Guiding the Media
Communications Policies
Freedom of Speech
Protecting Privacy
Protecting Intellectual Property
Competition Issues
Universal Service
Who Owns the Spectrum?
Technical Standards
The Policy-Making Process
Federal Regulation and Policy Making
State and Local Regulation
Lobbies
The Fourth Estate
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 17. Media Ethics
Ethical Thinking
Ethical Principles
Thinking through Ethical Problems: Potter’s Box
Codes of Ethics
Corporate Ethics
Making Ethics Work
Ethical Issues
Journalism Ethics
Ethical Entertainment
Social Media Ethics
Public Relations Ethics
Advertising Ethics
Research Ethics
Consumer Ethics
Summary & Review
Thinking Critically. About the Media
Key Terms
Chapter 18. Global Communications Media
Acting Globally, Regionally, and Nationally
Regionalization
Cultural Proximity
National Production
The Global Media
News Agencies
Radio Broadcasting
Music
Film
Video
Television
Cable, Satellite, and Internet TV
Telecommunications Systems
Computer and Tablet Access
The Internet
International Regulation
Summary & Review
Thinking Critically. About the Media

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