Media/Society: Technology, Industries, Content, and Users 6th Edition, (Ebook PDF)

Media/Society: Technology, Industries, Content, and Users 6th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 150631533X
• ISBN-13 ‏ : ‎ 978-1506315331
• Author: David R. Croteau, William Hoynes

Providing a framework for understanding the relationship between media and society, this updated Sixth Edition of Media/Society helps you develop the skills you need to critically evaluate both conventional wisdom and your own assumptions about the social role of the media. Authors David Croteau and William Hoynes retain the book’s basic sociological framework but now include additional discussions of new studies and up-to-date material on today’s rapidly changing media landscape. Now featuring streamlined content and a more engaging narrative, this edition offers expanded discussions of the “new media” world, including digitization, the internet, the spread of mobile media devices, the role of user-generated content, the potential social impact of new media on society, and new media’s effect on traditional media outlets.

Table contents:

PART I • INTRODUCTION

Chapter 1 • Media/Society in a Digital World

PART II • TECHNOLOGY

Chapter 2 • The Evolution of Media Technology

PART III • INDUSTRY

Chapter 3 • The Economics of the Media Industry

Chapter 4 • Political Influence on Media

Chapter 5 • Media Organizations and Professionals

PART IV • CONTENT: MEDIA REPRESENTATIONS OF THE SOCIAL WORLD

Chapter 6 • Media and Ideology

Chapter 7 • Social Inequality and Media Representation

PART V • USERS

Chapter 8 • Audiences and Creators

Chapter 9 • Media Influence

PART VI • AFTERWORD

Chapter 10 • Globalization and the Future of Media