Media Today: Mass Communication in a Converging World 6th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 9781138928466
• ISBN-13 ‏ : ‎ 978-1138928466
• Author: Joseph Turow

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.

Table contents”

I. The Nature and Business of Media

1. Understanding Mass Media, Convergence, and the Importance of Media Literacy

2. Making Sense of Research on Media Effects and Media Culture

3. The Business of Media

4. Financing and Shaping the Media: Advertising, Public Relations, and Marketing Communications

5. Understanding Controls on Media Content: Government Regulation, Self-Regulation, and Ethics

II. The Media Industries

6. The Internet Industry

7. The Book Industry

8. The Newspaper Industry

9. The Magazine Industry

10. The Recording Industry

11. The Radio Industry

12. The Movie Industry

13. The Television Industry

14. The Video Game Industry

Title tag:
1. Explore the World of Mass Communication with Media Today 6th Edition
2. Get Insight into Converging Media with Media Today 6th Edition
3. Media Today 6th Edition: Your Guide to Understanding Mass Communication