MKTG5 5th Edition by Charles Lamb, Joseph Hair, Carl Daniel, Jane Summers, Michael Gardiner 0170453936‎ 978-0170453936

MKTG5 5th Edition by Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner – Ebook PDF Instant Download/DeliveryISBN:  0170453936,‎ 978-0170453936 

Full download MKTG5 5th Edition after payment.

Product details:

ISBN-10 ‏ : ‎ 0170453936

ISBN-13 ‏ : ‎ 978-0170453936

Author:  Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner 

MKTG5 is the resource to help you succeed in your introductory marketing subjects. The easy-to-read text is broken down into four digestible parts, with marketing concepts presented in a succinct format in a modern design that makes the content visually appealing. Case studies relevant to the Asia-Pacific region and examples regarding COVID-19 and its impacts on marketing make the content relatable, while the impact of emerging technologies on marketing demonstrates how social media is used in the development of marketing strategy. New, print copies of the text come with tear-out review cards to help reinforce what you’ve learned.

MKTG5 5th Table of contents:

Chapter 1: An Introduction to Marketing
Chapter 2: The Marketing Environment, Social Responsibility, and Ethics
Chapter 3: Strategic Planning for Competitive Advantage
Chapter 4: Marketing Research and Analytics
Chapter 5: Consumer Decision Making
Chapter 6: Business Marketing
Chapter 7: Segmenting, Targeting, and Positioning
Chapter 8: Customer Relationship Management (CRM)
Chapter 9: Product Concepts
Chapter 10: Developing and Managing Products
Chapter 11: Services and Non-profit Organization Marketing
Chapter 12: Setting the Right Price
Chapter 13: Marketing Channels and Supply Chain Management
Chapter 14: Retailing
Chapter 15: Marketing Communications
Chapter 16: Advertising, Public Relations, and Direct Response
Chapter 17: Sales Promotion and Personal Selling
Chapter 18: Social Media and Digital Strategies

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