Nation Branding and Sports Diplomacy 1st edition by Yoav Dubinsky 3031325508 9783031325502

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Product details:

ISBN-10 :  3031325508 

ISBN-13 :  9783031325502

Author : Yoav Dubinsky 

This book critically discusses the role of sports in nation branding and public diplomacy during the years 2020 and 2022, as the world was going through a global pandemic and health, economic, social, and political crises. The book argues that the use of sports for nation branding and public diplomacy goals is not new, but the changes the world went through required nations, places, communities, and individuals to modify and adapt the ways they use sports for country image purposes. After discussing global changes, the book outlines the theoretical frameworks of nation branding and public diplomacy, and discusses their manifestations through the evolution of the FIFA World Cup, the postponed Tokyo 2020 Olympic Games, the role of Title IX in American sports, the European Super League, the Oregon22 World Athletics Championships, the emergence of sport-tech diplomacy, and though the role of sports and the global order in an ever-changing world.

Nation Branding and Sports Diplomacy 1st Table of contents:

1. Nation Branding and Sports Diplomacy in Times of Change
2. Theoretical and Conceptual Frameworks of Nation Branding and Sports Diplomacy
3. Country Image, Nation Branding, and the FIFA World Cup (1930–2022)
4. Nation Branding, Tokyo 2020, and the New Era of the Olympic Movement
5. American Sports Diplomacy Amid the 50 Years Anniversary of Title IX
6. The European Super League as a Nation Branding Geopolitical Battlefield
7. Nation Branding, Public Diplomacy, and the Dirty Business of Sportswashing
8. From “TrackTown USA” to Oregon22 World Athletics Championships
9. Sport-Tech Diplomacy
10. Sports, Country Image, and the Global Order in an Ever-Changing World

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