Neuroscience for Organizational Communication: A Guide for Communicators and Leaders 1st edition

Neuroscience for Organizational Communication: A Guide for Communicators and Leaders  1st edition- Ebook Instant Download/Delivery ISBN(s): 9789811670367,9811670366,9789811670374, 9811670374

Product details:

• ISBN 10: 9811670374
• ISBN 13:  9789811670374,
• Author:Laura Mchale

Organizational communication is at a crossroads and professional communicators and leaders alike need to up their game. In this insightful and practical guide, leadership psychologist Dr. Laura McHale shows how neuroscience can help, surveying the field to reveal the science that is most applicable to organizations and providing an evidence-based approach to dramatically boost the effectiveness and impact of communications. From structural dynamics to occupational aprosodia, from the threat (and opportunities) of GPT-3 to the neuroscience of Zoom fatigue, she takes the reader on a fascinating journey of how neuroscience can help unlock the potential of communicators and the organizations they work for.

Table contents:

1. From Aristotle to Structural Dynamics
2. The State of Play
3. The Curious Case of Phineas Gage
4. Communication in the Brain
5. The Body Politic
6. Two Useful Models from Neuroleadership
7. The Neurocommunicator’s Toolkit
8. The Culture Club: The Neuroscience of Pronouns
9. More on the Neuroscience of Words
10. The Neuroscience of Compassion

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