The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly

The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly – Ebook Instant Download/Delivery ISBN(s): 9781119651611,1119651611

Product details:

• ISBN-10 ‏ : ‎1119651611
• ISBN-13 ‏ : ‎9781119651611
• Author: David Meerman Scott 

This is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing & PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. This practical guide is written for marketing professionals, PR professionals, and entrepreneurs who want to grow their businesses and create success. Learn how companies, nonprofits, and organizations of all sizes can leverage web-based content to get timely, relevant information to eager, responsive buyers for a fraction of the cost of big-budget campaigns.

Table contents:

1. How the web has changed the rules of marketing and PR. The old rules of marketing and PR are ineffective in an online world
2. The new rules of marketing and PR
3. Reaching your buyers directly
4. Web-based communications to reach buyers directly. Social media nd your targeted audience
5. Blogs : tapping millions of evangelists to tell your story
6. Audio and video drive action
7. The content-rich website
8. Marketing and PR in real time
9. Artificial intelligence and machine learning for marketing and PR
10. Action plan for harnessing the power of the new rules. You are what you publish : building your marketing and PR plan
11. Growing your business : how marketing and PR drive sales
12. Strategies for creating awesome content
13. How to write for your buyers
14. Social networking as marketing
15. Blogging to reach your buyers
16. An image is worth a thousand words
17. Video and podcasting made easy
18. How to use news releases to reach buyers directly
19. Your newsroom : a front door for much more than the media
20. The new rules for reaching the media
21. Newsjacking your way into the media
22. Search engine marketing
23. Make it happen

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