Ongoing Crisis Communication: Planning, Managing, and Responding 4th Edition – Ebook PDF Version – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1452261369
• ISBN-13 ‏ : ‎ 978-1452261362
• Author: W. Timothy Coombs

Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated and multi-disciplinary approach to the entire crisis communication process. Drawing on his extensive firsthand experience, Dr. Timothy Coombs uses a three-staged approach to crisis management (pre-crisis, crisis, and post-crisis), explains how crisis management can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. The book includes new coverage of social media, social networking sites, and terrorist threats while drawing from recent works in management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.

Table contents:

1. A Need for More Crisis Management Knowledge

2. Effects of the Online World on Crisis Communication and Crisis Management

3. Proactive Management Functions and Crisis Management

4. The Crisis Prevention Process

5. Crisis Preparation: Part I

6. Crisis Preparation: Part II

7. Crisis Recognition

8. Crisis Response

9. Post-Crisis Concerns

Epilogue

Appendix: Possible Case Studies