Ongoing Crisis Communication: Planning, Managing, and Responding 5th Edition, (Ebook PDF) – Digital Instant Dowload.
Product details:
- ISBN-10 : 1544331959
- ISBN-13 : 978-1544331959
- Author: Timothy Coombs
Ongoing Crisis Communication: Planning, Managing, and Responding provides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. The Fifth Edition includes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making.
Table contents:
Chapter 1. A Need for More Crisis Management Knowledge
Chapter 2. Risk as the Foundation for Crisis Management and Crisis Communication
Chapter 3. The Crisis Mitigation Process: Building Crisis Resistant Organizations
Chapter 4. Crisis Preparing: Part I
Chapter 5. Crisis Preparing: Part II
Chapter 6. Recognizing Crises
Chapter 7. Crisis Responding
Chapter 8. Post-crisis Concerns
Title tag:
Mastering Ongoing Crisis Communication: Effective Planning, Management, and Response Strategies
Navigate Through Turbulence: Proactive Ongoing Crisis Communication Planning and Response
Crisis Communication Expertise: Continuous Planning, Managing, and Effective Reactive Measures
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