(Original PDF) Media Ethics Cases and Moral Reasoning 10th Edition

(Original PDF) Media Ethics Cases and Moral Reasoning 10th Edition – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 9780205897742
• ISBN-13 ‏ : ‎ 978-0205897742
• Author: Clifford G. Christians (Author), Mark Fackler (Author), Kathy Brittain Richardson (Author), Peggy Kreshel (Author)

Media Ethics: Cases and Moral Reasoning challenges readers to think analytically about ethical situations in mass communication through original case studies and commentaries about real-life media experiences. This text provides a comprehensive introduction to the theoretical principles of ethical philosophies, facilitating ethical awareness. It introduces the Potter Box, with its four dimensions of moral analysis, to provide a framework for exploring the steps in moral reasoning and analyzing the cases. Focusing on a wide spectrum of ethical issues faced by media practitioners, the cases in this Tenth Edition include the most recent issues in journalism, broadcasting, advertising, public relations, and entertainment.

Table contents:

1 Institutional Pressure

2 Truthtelling

3 Reporters and Sources

4 Social Justice

5 Privacy

6 The Commercialization of Everyday Life

7 Advertising in an Image-Based Media Culture

8 The Media Are Commercial

9 Advertising’s Professional Culture

10 Public Communication

11 Telling the Truth in Organizational Settings

12 Conflicting Loyalties

13 The Demands of Social Responsibility

14 Violence