Oxford IB Business Management – Course Companion Loykie Lominé

Oxford IB Business Management – Course Companion – Ebook Instant Download/Delivery ISBN(s): 9781382016834,1382016832

Product details:

• ISBN-10 ‏ : ‎ 1382016832
• ISBN-13 ‏ : ‎ 978-1382016834
• Author(s): Loykie Lominé, Martin Muchena, Robert A. Pierce

Developed with the IB to reflect all aspects of the latest SL and HL Business Management syllabus, for first teaching in 2022. Integrates globally contextual case studies, revised key concepts, contemporary content and support for the toolkit skills. Full assessment support is included. Supported by digital resources in the online subscription.

Table contents:

Unit 1: Business organization and environment
1.1 An introduction to business management
1.2 Types of business organization
1.3 Organizational objectives
1.4 Stakeholders
1.5 The external environment
1.6 Growth and evolution
1.7 Organizational planning tools (HL only)
Unit 2: Human resource management
2.1 The functions and evolution of human resource management
2.2 Organizational structure
2.3 Leadership and management
2.4 Motivation
2.5 Organizational and corporate cultures (HL only)
2.6 Employer and employee relations (HL only)
Unit 3: Finance and accounts
3.1 Sources of finance
3.2 Costs and revenues
3.3 Break-even analysis
3.4 Final accounts
3.5 Profitability and liquidity ratio analysis
3.6 Efficiency ratio analysis (HL only)
3.7 Cash flow
3.8 Investment appraisal
3.9 Budgets (HL only)
Unit 4: Marketing
4.1 The role of marketing
4.2 Marketing planning (including introduction to the four “Ps”)
4.3 Sales forecasting (HL only)
4.4 Market research
4.5 The four Ps (product, price, promotion, place)
4.6 The extended marketing mix of seven Ps (HL only)
4.7 International marketing (HL only)
4.8 E-commerce
Unit 5: Operations management
5.1 The role of operations management
5.2 Production methods
5.3 Lean production and quality management (HL only)
5.4 Location
5.5 Production planning (HL only)
5.6 Research and development (HL only)
5.7 Crisis management and contingency planning (HL only)
Unit 6: Assessment
External Assessment
Internal Assessment
Index

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