Persuasion: Social Inflence and Compliance Gaining 5th Edition, (Ebook PDF)

Persuasion: Social Inflence and Compliance Gaining 5th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 0205912966
• ISBN-13 ‏ : ‎ 978-0205912964
• Author: Robert H. Gass, John S. Seiter

Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings.

The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.

Table contents:

1 Why Study Persuasion?

2 What Constitutes Persuasion?

3 Attitudes and Consistency

4 Credibility

5 Communicator Characteristics and Persuasion

6 Conformity and Influence in Groups

7 Language and Persuasion

8 Nonverbal Influence

9 Structuring and Ordering Persuasive Messages

10 Compliance Gaining

11 Sequential Persuasion

12 Deception

13 Motivational Appeals

14 Visual Persuasion

15 Esoteric Forms of Persuasion

16 The Ethics of Persuasion

Title Tag:

Master the Art of Persuasion with Social Influence & Compliance Gaining 5th Edition
Unlock the Secrets of Persuasion – Social Influence and Compliance Gaining 5th Edition
Dive Into the Psychology of Persuasion: Social Influence & Compliance Gaining 5th Edition