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Persuasive writing: how to harness the power of words 1st Edition Frederick

Original price was: $50.00.Current price is: $25.00.

Persuasive writing : how to harness the power of words Frederick Digital Instant Download

 

Author(s): Frederick, Peter
ISBN(s): 9780273746133, 0273746138
File Details: PDF, 22.31 MB
Year: 2011
Language: English
SKU: EB-5392678 Categories: , Tags: , ,

Persuasive writing: how to harness the power of words 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9780273746133,0273746138,9780273746164, 0273746162

Product details:

  • ISBN-10:  0273746162
  • ISBN-13: 9780273746164
  • Author: Peter Frederick
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you’re writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.

Table contents:

1 What is Persuasive Writing?

2 Tools for Persuasive Writing

3 Persuasion – Beyond Logic

4 Commercial Break: Advertisement Slogans

5 Conciseness Equals Clarity

6 Verbs Equal Vigour

7 Mistakes

8 Planning and Structuring

9 Layout, Fonts and Formatting

10 Tips for Common Documents

11 Persuasion – the Dark Arts

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