Pharmacy Management, Leadership, Marketing, and Finance (Book Only) 2nd Edition, (Ebook PDF)

Pharmacy Management, Leadership, Marketing, and Finance (Book Only) 2nd Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1449660282
• ISBN-13 ‏ : ‎ 978-1449660284
• Author: Marie A. Chisholm-Burns (Author), Allison M. Vaillancourt (Author), Marv Shepherd (Author)

Written to prepare the next generation of pharmacists to be skilled managers, the Second Edition of the award-winning Pharmacy Management, Leadership, Marketing, and Finance has been completely updated and revised, with a vibrant, engaging layout, improved organization, and several new chapters including “Quality Improvement,” “The Basics of Managing Risk,” “Insurance Fundamentals,” “Integrating Pharmacoeconomic Principles and Pharmacy Management,” and “Developing and Evaluating Clinical Pharmacy Services.” Its concise, reader-friendly style facilitates learning and presents the knowledge, skills, attitudes, and values essential to pharmacy administration. Pharmacy Management, Leadership, Marketing, and Finance, Second Edition applies business management theory to the pharmacy environment. High quality foundational content and clear learning objectives are connected to real-world practice through engaging Case Scenarios and Management Challenges. This valuable text also includes instructor resources and a student companion website with interactive study tools and links to supplementary web-based resources.

Table of contents:

Part I Neoclassical Finance and Behavioral Challenge
1. Rational Markets Hypothesis and the Challenge of Behaviorists
2. Foundations of Rational Finance

Part II Heuristics and Biases
3. Heuristic Simplification: Information Processing Errors
4. Self-Deception
5. Emotional Factors, Social Influences, and Varied Wants

Part III Foundations of Behavioral Finance
6. Prospect Theory and Mental Accounting
7. Challenges to Efficient Markets Hypothesis
8. Neuro-scientific and Evolutionary Perspective

Part IV Behavioral Aspects of Investing
9. Investor Behavior
10. Market Outcomes
11. Value Investing

Part V Behavioral Corporate Finance
12. Behavioral Corporate Finance
13. Building a Smart Organization

Part VI Other Insights
14. Wisdom from Other Sources

Title tag

1. Master Pharmacy Management and Leadership with the 2nd Edition Book
2. Understand Marketing & Finance in Pharmacy with our 2nd Edition Manual
3. 2nd Edition Guide: Comprehensive Insight into Pharmacy Management, Marketing, and Finance