(EBook PDF) Presenting To Win 3rd Edition by Jerry Weissman 0136933114 9780136933113 full chapter

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ISBN-10 :   0136933114 

ISBN-13 : 9780136933113

Author: Jerry Weissman

In this fully updated edition of his classic Presenting to Win, the world’s #1 presentation consultant helps you connect with even the toughest, most high-level audiences – and move them to action. Jerry Weissman shows in-person and online presenters of all kinds how to tell compelling stories that focus on exactly what’s in it for their listeners. Drawing on brand-new case studies, Weissman shows how to identify your key goals and messages before you even open your presentation software; stay focused on what your listeners really care about; and capture your audiences in the first crucial 90 seconds, even if you can’t see them. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation. This guide’s easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world’s most jaded investors. They’ll work for you, too!

Presenting To Win 3rd Table of contents:

Chapter One: Persuasion
Selling
The Five Cardinal Sins of Stories
Point A to Point BSM
Chapter Two: The Power of “You”
Point of View
Audience Advocacy
What’s In It For You
Quantify the “You”
The “You” Rule
Chapter Three: The Art of Telling Your Story
Creativity
Thinking, Fast and Slow
FrameForm: Establish the Context
Brainstorming: Capture Your Ideas
Distillation: Define Your Key Ideas
Chapter Four: The Story Arc
A Legacy of Sequence
Inductive Logic: The Why?/Why Not? Rationale
Inductive and Deductive Logic
Chapter Five: The 12 Flow Structures
Logic
Deductive Logic: The 12 Flow Structures
Choosing a Flow Structure
Chapter Six: No Second Chance …for a First Impression
First Impressions Last
Seven Opening Gambits
Beyond the Opening Gambit
Opening Gambit Summary
Chapter Seven: Beginning, Middle, and End
The Same Old Story
Tell ’em What You’re Gonna Tell ’em
Tell ’em
Tell ’em What You’ve Told ’em
Verbalization
Timing
Spaced Learning
Chapter Eight: Finishing Touches: Internal Linkages
Bricks and Mortar
Internal Linkages
Chapter Nine: Finishing Touches: External Linkages
The Power of Customization
The Illusion of the First Time
External Linkages
Customization in Action
Preparing for Customization
Language
The Ten Steps of Story Development
The Four Key Questions
Chapter Ten: Design Your Slides as a Science
Seeing Is Believing
The Twofer Redux
The True Role of Slides
The Presenter Focus Model
Less Is More
Nurture and Nature
Minimize Eye Sweeps
The Suasive Meta Design Techniques
Graphic Design Elements
Chapter Eleven: Design Your Text as Headlines
Headlines
Bullets Versus Sentences
Text Problems and Solutions
Visual Style
Chapter Twelve: Design Your Numbers as Visuals
The Vital Importance of Numbers
The Quest for Imagery
Design Techniques for Numbers
The Left-to-Right Dynamic
Chapter Thirteen: Visual Storytelling
Show Versus Tell
Continuity
The Storyboard Development Process
Chapter Fourteen: Five Graphic Continuity Techniques
The Primacy of Pictures
Five Graphic Continuity Techniques
Presenter Focus Revisited
Chapter Fifteen: Animate Your Graphics
Pictures in Motion
Cinema Techniques
Slideshow Animation
Animation and Audience Advocacy
Nurture and Nature in Animation
Animation: Metaview
Animation: Nuts and Bolts
Animation and the Presenter
Chapter Sixteen: The Virtual Presentation
“Now Joining the Meeting…”
Seven Challenges
Coda: Ending with the Beginning
The Primacy of the Story
The Suasive Three-Step Narration
Disruptive but Better
Every Audience, Every Time
Endnotes
Foreword
Preface to the Third Edition

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