Principles and Practice of Marketing 9th Edition

Principles and Practice of Marketing 9th Edition – Ebook Instant Download/Delivery ISBN(s): 9781526847232,9781526847249,152684723X,1526847248

Product details:

• ISBN 10:1526847248
• ISBN 13:9781526847249
• Author: David Jobber

The ninth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change.

Table contents:

1 Marketing and the Organization

2 The Marketing Environment

3 Consumer Behaviour

4 Business-to-Business Marketing

5 Marketing, Ethics and Society

6 Marketing Analytics and Research

7 Market Segmentation and Positioning

8 Value Through Brands

9 Value Through Service

10 Value Through Relationships

11 Value Through Innovation

12 Value Through Pricing

13 Integrated Marketing Communications

14 Mass Marketing Communications

15 Direct Marketing Communications

16 Digital Marketing and Media

17 Distribution and Channel Management

18 Marketing Planning: An Overview of Strategic Analysis and Decision-making

19 Analysing Competitors and Creating a Competitive Advantage

20 Product Strategy: Lifecycle, Portfolio and Growth

21 Global Marketing Strategy

22 Managing Marketing Implementation, Organization and Control

People also search:

principles and practice of marketing

david jobber principles and practice of marketing

jobber d principles and practice of marketing

principles and practice of marketing knec notes

principles and practice of marketing knec past papers