Principles of Marketing 19th Edition by Philip Kotler, Gary Armstrong, Sridhar Balasubramanian 0137864892 978-0137864898

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Product details:

ISBN-10 ‏ : ‎ 0137864892

ISBN-13 ‏ : ‎ 978-0137864898

Author :  Philip Kotler, Gary Armstrong, Sridhar Balasubramanian

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing shows you how to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help you master this key marketing challenge, the authors present the fundamentals of marketing within an innovative customer-value framework. The 19th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. It’s packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences and communities.

Principles of Marketing, 19th Table of contents:

Chapter 1
Chapter 2
Chapter 3
Chapter 4
Chapter 5
Chapter 6
Chapter 7
Chapter 8
Chapter 9
Chapter 10
Chapter 11
Chapter 12
Chapter 13
Chapter 14
Chapter 15
Chapter 16
Chapter 17
Chapter 18
Chapter 19
Chapter 20
Chapter 21

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Tags: Principles, Marketing, Philip Kotler, Gary Armstrong, Sridhar Balasubramanian