Public Relations: The Profession and the Practice, 4th edition 4th Edition, (Ebook PDF)

Public Relations: The Profession and the Practice, 4th edition 4th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 0073512052
• ISBN-13 ‏ : ‎ 978-0073512051
• Author: Dan Lattimore (Author), Otis Baskin (Author), Suzette Heiman (Author), Elizabeth Toth (Author)

Coverage of global markets, new technologies, multiculturalism, and the latest news about public relations in action make this dynamic text the cutting-edge choice for public relations courses. In a personal and jargon-free style, this text presents and explains the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field, with spotlights on people and issues of interest to students.

Table of contents:

1. Definitions of Public Relations

2. Theories of Public Relations Development

3. Political Public Relations

4. Propaganda, Public Relations, and Public Opinion

5. Public Relations, Propaganda, and Conflict

6. Public Relations in Non-Profits, Education, and Religion

7. Corporate Public Relations

8. Entertainment and the Creation of the PR Professional

9. Public Relations Ethics, Organizations, and Credentialing

10. The Future of the History of Public Relations