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Public Relations Writing: The Essentials of Style and Format 8th Edition

Name: Public Relations Writing: The Essentials of Style and Format 8th Edition
SKU: 48cf0ce3d50a
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Public Relations Writing: The Essentials of Style and Format 8th Edition – Digital Instant Dowload.

SKU: 48cf0ce3d50a Categories: Ebook, Uncategorized Tags: Bivins, Public Relations Writing

Description

Public Relations Writing: The Essentials of Style and Format 8th Edition – Digital Instant Dowload.

Product details:

ISBN-10 ‏ : ‎ 0073526231
ISBN-13 ‏ : ‎ 978-0073526232
Author: Thomas Bivins

Public Relations Writing is intended for students who plan to work as public relations practitioners. The fundamentals of “Writing” is emphasized above all else and the author provides instructions on organizing releases for everything from broadcast radio to Twitter.

Table contents:

CHAPTER 1 Writing for Public Relations 1

CHAPTER 2 Ethical and Legal Issues in Public Relations Writing 8

CHAPTER 3 Planning and Research 24

CHAPTER 4 Choosing the Right Message and Medium 46

CHAPTER 5 Media Relations and Placement 67

CHAPTER 6 News Releases and Backgrounders 84

CHAPTER 7 Design, Printing, and Desktop Publishing 125

CHAPTER 8 Controlled Publications 161

CHAPTER 9 Television and Radio 237

CHAPTER 10 Speeches and Presentations 264

CHAPTER 11 Writing for Web and Social Media 277