Public Sector Marketing Communications Volume II Traditional and Digital Perspectives Palgrave Studies of Public Sector Management in Africa 1st edition by Ogechi Adeolaqq 3031178637 9783031178634

Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives (Palgrave Studies of Public Sector Management in Africa) 1st edition by Ogechi Adeolaqq – Ebook PDF Instant Download/DeliveryISBN:  3031178637, 9783031178634 

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ISBN-10 :  3031178637 

ISBN-13 :  9783031178634

Author : Ogechi Adeolaqq 

Building public sector image and trust in Africa requires judicious use of appropriate marketing communications tools and platforms. Contributing authors to this second volume of a two-volume work offer insights into how the selection and strategic utilisation of marketing tools will facilitate interactions between the government and the citizens, improve inter-governmental and inter-agency collaboration, and boost a citizen-oriented public sector. Traditional marketing communications tools continue to play a key role in citizen and public sector relationships; however, given mega-trends of demographic change, urbanisation, and digitalisation in Africa, it is important to consider how public institutions, including government agencies, local government, universities, and football associations, respond and adapt to these changes. The digital revolution presents an opportunity for public sector institutions to align their communication plans with new technologies, particularly leveraging social media platforms. Together with the first volume, which focuses on public relations and brand communication perspectives, this collection fills an existing information gap evident in Africa’s public sector literature. The text serves as a decision making, teaching, and learning guide for practitioners, faculty, and students interested in applying marketing principles and practices to the public sector.  

Public Sector Marketing Communications, Volume II: Traditional and Digital Perspectives (Palgrave Studies of Public Sector Management in Africa) 1st Table of contents:

Part I. Introduction
1. An Introduction to Public Sector Marketing Communications: Traditional and Digital Perspectives
Part II. Public Sector Marketing Communications in Africa: Traditional Perspectives
2. Public Service Advertising and Celebrity Endorsement in Ghana
3. Direct Marketing in the Kenyan Public Sector
4. Breaking the Silos: Role of Intergovernmental and Interagency Collaboration in Combating Insecurity in South Africa and Nigeria
Part III. Public Sector Marketing Communications in Africa: Digital Perspectives
5. Digital Technology and Emergency Risk Communications of African Governments: Experiences and Lessons from Covid-19 Pandemic
6. Drivers and Challenges of Social Media Usage in Ghana’s Local Government Administration
7. Optimising Social Media and Marketing Communication Strategies for Voter Education: A Way Forward for Independent National Electoral Commission (INEC) in Nigeria
8. Social Media Adoption in Public Sector Communication: Practices, Opportunities and Challenges in Public Sector Organisations
9. Using Social Media for Competitive Advantage: The Case of African Public Universities
10. Public Sector Marketing Communications: Insights from/for the Primus National Football League Rwanda
Part IV. Recommendations and Conclusions
11. Conclusion: Towards Effective Public Sector Marketing Communications in Africa

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Tags: Public Sector, Marketing Communications, Traditional, Digital Perspectives, Public Sector Management, Ogechi Adeolaqq