(Ebook PDF) Quantitative User Experience Research Informing Product Decisions by Understanding Users at Scale 1st Edition by Chris Chapman 1484292685 9781484292686 full chapters

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Product details:

ISBN-10 :  1484292685 

ISBN-13 :  9781484292686

Author:  Chris Chapman 

This book is your definitive guide to the rapidly growing role of Quantitative User Experience (Quant UX) Research in product development. The book provides an overview of the skills you need on the job, presents hands-on projects with reusable code, and shares advice on starting and developing a career. The book goes beyond basic skills to focus on what is unique to Quant UX. The authors are two of the most widely recognized practitioners in Quant UX research, and this book shares insights from their combined decades of experience. Organizations today have more data about user needs and behaviors than ever before. With this large-scale data, Quant UX researchers work to understand usage patterns, measure the impact of design changes, and inform strategic decisions. In the Quant UX role, interdisciplinary researchers apply analytical skills to uncover user needs, inform engineering and design, answer strategic business questions, and optimize software and hardware products for human interaction. 

Quantitative User Experience Research: Informing Product Decisions by Understanding Users at Scale 1st Table of contents:

Part I. User Experience and Quant UX
1. Getting Started
2. User Experience and UX Research
3. Quantitative UX Research: Overview
Part II. Core Skills
4. UX Research
5. Statistics
6. Programming
Part III. Tools and Techniques
7. Metrics of User Experience
8. Customer Satisfaction Surveys
9. Log Sequence Visualization
10. MaxDiff: Prioritizing Features and User Needs
Part IV. Organizations and Careers
11. UX Organizations
12. Interviews and Job Postings
13. Research Processes, Reporting, and Stakeholders
14. Career Development for Quant UX Researchers
15. Future Directions for Quant UX

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Quantitative,Experience Research,Informing Product,Decisions,Understanding Users,Chris Chapman