Quantitative User Experience Research: Informing Product Decisions by Understanding Users at Scale Chris Chapman 9781484292686 1484292685

Quantitative User Experience Research: Informing Product Decisions by Understanding Users at Scale Chris Chapman – Ebook Instant Download/Delivery ISBN(s): 9781484292679,1484292677,9781484292686,1484292685

Product details:

• ISBN 10: 1484292685
• ISBN 13: 9781484292686 
• Author: Chris Chapman; Kerry Rodden
  

This book is your definitive guide to the rapidly growing role of Quantitative User Experience (Quant UX) Research in product development. The book provides an overview of the skills you need on the job, presents hands-on projects with reusable code, and shares advice on starting and developing a career. The book goes beyond basic skills to focus on what is unique to Quant UX. The authors are two of the most widely recognized practitioners in Quant UX research, and this book shares insights from their combined decades of experience. Organizations today have more data about user needs and behaviors than ever before. With this large-scale data, Quant UX researchers work to understand usage patterns, measure the impact of design changes, and inform strategic decisions. In the Quant UX role, interdisciplinary researchers apply analytical skills to uncover user needs, inform engineering and design, answer strategic business questions, and optimize software and hardware products for human interaction. This book provides guidance around customer satisfaction surveys, understanding user behavior from log analysis, and the statistical methods that are commonly used to assess user outcomes. What You Will Learn Discover the role of Quantitative User Experience (Quant UX) research Understand how Quant UX research differs from other disciplines such as data science Plan common research projects and know how to achieve success Position Quant UX activities in product development, engineering, and UX organizations Apply the HEART framework to measure user experience outcomes Evaluate your skills and potential to be hired as a Quant UX researcher Know what to expect during job interviews Find examples of common Quant UX projects with shared R code and data sets Who This Book Is For Practitioners and managers who seek a comprehensive guide to the new field of Quantitative User Experience Research. Readers will understand the Quant UX role, build research skills, find examples of hands-on code and analyses, learn about UX organizations and stakeholders, and receive advice on job interviews and career paths. Data scientists, social scientists, and other researchers will learn how their skills transfer to Quant UX, where they can help teams build better, more successful products.

Table contents:

Part I. User Experience and Quant UX
1. Getting Started
2. User Experience and UX Research
3. Quantitative UX Research: Overview
Part II. Core Skills
4. UX Research
5. Statistics
6. Programming
Part III. Tools and Techniques
7. Metrics of User Experience
8. Customer Satisfaction Surveys
9. Log Sequence Visualization
10. MaxDiff: Prioritizing Features and User Needs
Part IV. Organizations and Careers
11. UX Organizations
12. Interviews and Job Postings
13. Research Processes, Reporting, and Stakeholders
14. Career Development for Quant UX Researchers
15. Future Directions for Quant UX

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