Re Presentation Policies of the Fashion Industry Discourse Apparatus and Power 1st edition by Elias Mavromatidis 1119779469 9781119779469

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ISBN-10 ‏ : ‎1119779469 

ISBN-13 ‏ : ‎9781119779469

Author:    Elias Mavromatidis 

researchers and students on communication and media studies working especially on the fashion industry topics and generally on commercial mediations, on topics such as the creative or cultural industries throughout semiotics and social-economics approaches. Students and researches working on communication and media studies who need to have a solid reference in terms of methodological approach. The book presents in a very serious and detailed way the methodology. Whoever could be curious about the fashion industry and wishes to find out the way its symbolic and economic system functions.

Re-Presentation Policies of the Fashion Industry: Discourse, Apparatus and Power 1st Table of contents:

I.1. Merchant discourse transformations
I.2. The spectacular potential of the fashion industry
I.3. From representation to re-presentation policies
I.4. Counterfeits and beliefs
I.5. Re-presentation policies as a response to the metamorphosis of the luxury fashion industry
I.6. The power of the fashion industry’s re-presentational apparatus
I.7. Fashion and communication
I.8. Theory, method, corpus and situations
I.9. Staging of the work
Part 1: Re-presentations and Artifices
Introduction to Part 1
1 Re-presentation as a Form of Artistic and Cultural Legitimization
1.1. The work of art and its reproducibility at the service of the fashion industry
1.2. Book publishing at the service of the fashion brand’s cultural value
1.3. The popularity of fashion accessories
1.4. The exhibited advertising poster
1.5. The advertising poster as a testimonial discourse
2 Investing Symbolically in the Museum, Transforming the Store: Re-presentation as an Iterative Event
2.1. From the boutique to heritage enhancement sites
2.2. The museum exhibition: a communicational pretext
2.3. Distribution of marketable goods and contemporary art: the full and the void
Part 2: Re-presentations and Forms of Life: The Religious and the Political
Introduction to Part 2
3 Re-presentation as a Cult Form
3.1. Biblical stories and media advertising: fashion and (divine) grace
3.2. Biblical stories and media advertising: fashion and adoration
3.3. From places dedicated to Christian worship to places dedicated to fashion worship
4 Re-presentation as a Rewriting of Politics
4.1. The pretension of politics and its market value
4.2. From text to (pre-)text: (political) mediations in the fashion industry
4.3. Removal of the pre-text, and celebration of the pretext
Part 3: The Power of the Fashion Industry’s Re-presentational Apparatus
Introduction to Part 3
5 The Industrialization of Creativity
5.1. From the aristocratic model to the market model: the industrialization of luxury fashion
5.2. Managerial creativity as a panoply3
5.3. Physical space, media space and symbolic space
6 Reinvesting, Diverting, Reformulating and Entertaining: The Leisure-form of the Fashion Industry
6.1. Reinvestments and reintroductions: from appropriation to subversion
6.2. Diversions
6.3. Political power of the fashion industry’s re-presentation apparatus
Conclusion
C.1. Unification: trivialization and industrialization of representation
C.2. Unification: a panoptic reflex apparatus
C.3. Unification: the apparatus as a reflection of the industrialization of luxury fashion

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Tags: Re Presentation, the Fashion Industry, Discourse, Apparatus, Power, Elias Mavromatidis