Reaching Audiences 6th Edition, (Ebook PDF)

Reaching Audiences 6th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN:0205874371
• ISBN-13:9780205874378
• Author(s): Jan Johnson Yopp; Katherine C. McAdams

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. A brief yet thorough guide to correct, clear writing for the media   This text stresses the importance of clear, concise, and accurate writing in a media world that is increasingly web-based.  Illustrative and specific real life examples provide guidance for students to improve their writing. By recognizing today’s ever-changing media environment, this text is grounded in the basics of good writing, which is essential to communicators in print, online, broadcast, and strategic communication.

Table contents:

Part One: The Components of Good Writing

Chapter 1: Understanding Today’s Audiences

Chapter 2: Tools for Writers: Spelling, Grammar, and Math

Chapter 3: Editing for Audiences

Chapter 4: Guidelines for Good Writing

Part Two: Constructing the Message

Chapter 5: Getting to the Point

Chapter 6: Beyond the Lead: Writing the Message

Chapter 7: Specific Story Formats

Chapter 8: Writing for Digital Delivery

Part Three: Gathering Information

Chapter 9: Research and Observation

Chapter 10: Interviewing, Quotes, and Attribution

Chapter 11: Recognizing Bias and Stereotypes

Chapter 12: Legal and Ethical Issues

Part Four: Other Media

Chapter 13: Broadcast Media

Chapter 14: Strategic Communication