(Ebook PDF) Research Methods for Business Students 9th Edition by Mark Saunders, Adrian Thornhill, Philip Lewis ISBN 9781292402741 1292402741 full chapters

• 1 Research, reflective diaries and the purpose of this book
• Learning outcomes
• 1.1 Introduction
• 1.2 The nature of research
• 1.3 Business and management research
• 1.4 The research process
• 1.5 Keeping a reflective diary or research notebook
• 1.6 The purpose and structure of this book
• 1.7 Summary
• Self-check questions
• Review and discussion questions
• Progressing your research project: Starting your reflective diary or notebook
• References
• Further reading
• Case 1: A reflective journal? . . . About research? . . . Where do I even begin?
• Self-check answers
• 2 Generating a research idea and developing your research proposal
• Learning outcomes
• 2.1 Introduction
• 2.2 Characteristics of good research ideas
• 2.3 Generating research ideas
• 2.4 Refining research ideas
• 2.5 Developing your overarching research question
• 2.6 Writing a research aim and set of research objectives
• 2.7 The importance of theory
• 2.8 The need for a research proposal
• 2.9 Structuring your research proposal
• 2.10 Summary
• Self-check questions
• Review and discussion questions
• Progressing your research project: Choosing a research topic and developing your research proposal
• References
• Further reading
• Case 2: Keza’s research aim formulation
• Self-check answers
• 3 Critically reviewing the literature
• Learning outcomes
• 3.1 Introduction
• 3.2 Being ‘critical’ and the purposes and forms of review
• 3.3 The content and structure of a critical review
• 3.4 Literature sources
• 3.5 Planning your literature search
• 3.6 Conducting your literature search
• 3.7 Reading critically and evaluating the literature
• 3.8 Note-taking and referencing
• 3.9 Using systematic review
• 3.10 Drafting the critical review
• 3.11 A note about plagiarism
• 3.12 Summary
• Self-check questions
• Review and discussion questions
• Progressing your research project: Critically reviewing the literature
• References
• Further reading
• Case 3: Shaping powerful questions when reviewing the literature
• Self-check answers
• 4 Understanding research philosophy and approaches to theory development
• Learning outcomes
• 4.1 Introduction
• 4.2 The philosophical underpinnings of business and management
• 4.3 Research paradigms
• 4.4 Five management philosophies
• 4.5 Approaches to theory development
• 4.6 Summary
• Self-check questions
• Review and discussion questions
• Progressing your research project: Heightening your Awareness of your Research Philosophy (HARP)
• References
• Further reading
• Case 4: Working out your philosophical assumptions
• Self-check answers
• 5 Formulating the research design
• Learning outcomes
• 5.1 Introduction
• 5.2 Achieving a coherent research design
• 5.3 The research purpose
• 5.4 Methodological choice: choosing a quantitative, qualitative or mixed methods research design
• 5.5 Developing a coherent research strategy
• 5.6 Considering time horizons
• 5.7 Anticipating potential ethical issues
• 5.8 Assessing the quality of research design
• 5.9 Recognishing your role as researcher
• 5.10 Summary
• Self-check questions
• Review and discussion questions
• Progressing your research project: Deciding on your research design
• References
• Further reading
• Case 5: Internationalizing strategy: Developing small firms and their local communities via engaged scholarship
• Self-check answers
• 6 Negotiating access and research ethics
• Learning outcomes
• 6.1 Introduction
• 6.2 Characteristics of access
• 6.3 Researcher status
• 6.4 Internet-mediated access
• 6.5 Strategies to gain access
• 6.6 Research ethics and acting ethically
• 6.7 Ethical issues at specific research stages
• 6.8 Data protection principles
• 6.9 Summary
• Self-check questions
• Review and discussion questions
• Progressing your research project: Negotiating access and addressing ethical issues
• References
• Further reading
• Case 6: Onboarding practices and employee retention
• Self-check answers
• 7 Selecting samples
• Learning outcomes
• 7.1 Introduction
• 7.2 The need to sample
• 7.3 An overview of sampling procedures
• 7.4 Probability sampling – sampling frame
• 7.5 Probability sampling – sample size
• 7.6 Probability sampling – procedures
• 7.7 Probability sampling – representativeness
• 7.8 Non-probability sampling – sample size
• 7.9 Non-probability sampling – procedures
• 7.10 Mixed and multi-stage sampling designs
• 7.11 Summary
• Self-check questions
• Review and discussion questions
• Progressing your research project: Using sampling as part of your research
• References
• Further reading
• Case 7: Female ride share app drivers’ careers in Tehran
• Self-check answers
• 8 Obtaining and evaluating secondary data
• Learning outcomes
• 8.1 Introduction
• 8.2 Types of secondary data and uses in research
• 8.3 Advantages of secondary data
• 8.4 Disadvantages of secondary data
• 8.5 Searching for and locating secondary data
• 8.6 Evaluating and selecting secondary data sources
• 8.7 Summary
• Self-check questions
• Review and discussion questions
• Progressing your research project: Assessing utility, selecting and incorporating secondary data in your research
• References
• Further reading
• Case 8: Investigating refugees’ challenges in setting up a business
• Self-check answers
• 9 Collecting primary data using observation
• Learning outcomes
• 9.1 Introduction
• 9.2 Observation choices
• 9.3 Participant observation
• 9.4 Structured observation
• 9.5 Internet-mediated observation
• 9.6 Recording video
• 9.7 Creating static images
• 9.8 Audio recording
• 9.9 Summary
• Self-check questions
• Review and discussion questions
• Progressing your research project: Deciding on the appropriateness of observation
• References
• Further reading
• Case 9: Observing leadership and team dynamics using simulation
• Self-check answers
• 10 Collecting primary data using interviews and diaries
• Learning outcomes
• 10.1 Introduction
• 10.2 Standardisation and structure in questioning
• 10.3 Interview mediums and modes
• 10.4 The potential of semi-structured and in-depth interviews
• 10.5 Data quality issues and evaluating interviewing practice
• 10.6 Preparing for semi-structured or in-depth interviewing
• 10.7 Conducting one-to-one face-to-face interviews
• 10.8 Conducting one-to-one online interviews
• 10.9 Conducting one-to-one telephone interviews
• 10.10 Conducting group interviews and focus groups
• 10.11 Conducting visual interviews
• 10.12 Using diaries and diary studies
• 10.13 Summary
• Self-check questions
• Review and discussion questions
• Progressing your research project: Using research interviews and research diaries
• References
• Further reading
• Case 10: Conducting audio diaries of work-life conflict
• Self-check answers
• 11 Collecting primary data using questionnaires
• Learning outcomes
• 11.1 Introduction
• 11.2 Questionnaires: an overview
• 11.3 Deciding what data need to be collected
• 11.4 Questionnaire validity and reliability
• 11.5 Designing individual questions
• 11.6 Designing the questionnaire
• 11.7 Pilot testing
• 11.8 Distributing the questionnaire
• 11.9 Summary
• Self-check questions
• Review and discussion questions
• Progressing your research project: Using questionnaires in your research
• References
• Further reading
• Case 11: Assessing the utility of questionnaire scales
• Self-check answers
• 12 Analysing data quantitatively
• Learning outcomes
• 12.1 Introduction
• 12.2 Data types and precision of measurement
• 12.3 Preparing data for quantitative analysis
• 12.4 Data entry and checking
• 12.5 Exploring and presenting data: an overview
• 12.6 Exploring and presenting individual variables
• 12.7 Exploring and comparing two or more variables
• 12.8 Describing data using statistics
• 12.9 Statistical tests’ assumptions and hypothesis testing
• 12.10 Examining associations and differences
• 12.11 Assessing the strength of relationships
• 12.12 Making predictions
• 12.13 Examining trends
• 12.14 Summary
• Self-check questions
• Review and discussion questions
• Progressing your research project: Analysing your data quantitatively
• References
• Further reading
• Case 12: High performance work practices in SMEs
• Self-check answers
• 13 Analysing data qualitatively
• Learning outcomes
• 13.1 Introduction
• 13.2 Analysing qualitative data, diversity and interactive processes
• 13.3 Choosing a qualitative analysis technique
• 13.4 Preparing data for analysis
• 13.5 Aids to help analysis
• 13.6 Thematic Analysis
• 13.7 Template Analysis
• 13.8 Explanation Building and Testing
• 13.9 Grounded Theory Method
• 13.10 Narrative Analysis
• 13.11 Discourse analysis
• 13.12 Visual analysis
• 13.13 Data display and analysis
• 13.14 Using CAQDAS
• 13.15 Summary
• Self-check questions
• Review and discussion question
• Progressing your research project: Analysing your data qualitatively
• References
• Further reading
• Case 13: What makes a good project tutor?
• Self-check answers
• 14 Writing and presenting the project report
• Learning outcomes
• 14.1 Introduction
• 14.2 Undertaking writing
• 14.3 Reporting approaches and report structures: an overview
• 14.4 The traditional (academic) report structure
• 14.5 Alternative (academic) report structures
• 14.6 The consultancy (practitioner) report
• 14.7 Ensuring clarity and accessibility
• 14.8 Developing an appropriate writing style
• 14.9 Meeting the assessment criteria
• 14.10 Writing a reflective essay or section
• 14.11 Presentations
• 14.12 Summary
• Self-check questions
• Review and discussion questions
• Progressing your research project: Writing your project report
• References
• Further reading
• Case 14: Chloe’s poster creation
• Self-check answers
• Bibliography
• Appendices
• 1 Systems of referencing
• 2 Calculating the minimum sample size
• 3 Guidelines for non-discriminatory language

Glossary

Index

Publisher’s acknowledgements