Retail Marketing Management: Principles and Practice 1st edition

Retail Marketing Management: Principles and Practice 1st edition- Ebook Instant Download/Delivery ISBN(s): 9780273758747,0273758748,9780273758785, 0273758780

Product details:

• ISBN 10:0273758780
• ISBN 13:9780273758785
• Author: Helen Goworek,Peter McGoldrick 

The unique approach of Retail Marketing combines theory with current retail concepts and international examples. It starts by looking at the nature of retailing as an activity and then introduces retail marketing, followed by a discussion of consumer behaviour, the retail marketing mix, and other important issues such as location strategies, branding, the application of IT and ethics. The author takes an integrated approach to explaining the process of internationalisation which is reinforced by a wealth of international examples. The book is ideal for undergraduate and postgraduate students taking courses in retail marketing as well as those studying for marketing and business degrees where retail marketing is a core module. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you’ll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Table contents:

Chapter 1 Introduction to retail marketing management
Chapter 2 Retail marketing strategy
Chapter 3 Retail consumer behaviour and market segmentation
Chapter 4 Retail product and brand management
Chapter 5 Retail buying and merchandising
Chapter 6 Retail pricing
Chapter 7 Retail marketing communications
Chapter 8 Retail location
Chapter 9 Retail design and layout
Chapter 10 Retail customer service
Chapter 11 Multichannel retailing
Chapter 12 Legislation and ethics in retailing
Chapter 13 International retail marketing and emerging markets

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