From the moment we begin to understand the meanings of words and symbols, we have used rhetoric. It is how we determine perceptions of who we are, those around us, and the social structure in which we operate. Rhetorical Theory, Second Edition introduces a broad selection of classical and contemporary theoretical approaches to understanding and using rhetoric. Historical context reveals why rhetorical theories were created, while present-day examples demonstrate how they relate to the world in which we live. Borchers and Hundley present conceptual topics in a succinct and approachable manner. The text is organized topically rather than chronologically, so similarities and differences are easily detected in central ideas. Each chapter is enhanced by the inclusion of theorist biographies, applications of theory to practice, and Internet exercises. The Second Edition expands coverage on mediated rhetoric, feminist rhetoric, alternative rhetorical theories including Afrocentricity and intersectionality, cultural and critical rhetoric, and postmodern implications of rhetoric.

Table contents:

Part I – The Nature of Rhetoric

Chapter 1 – Defining Rhetoric and Rhetorical Theory

Part II – Important Rhetorical Functions

Chapter 2 – Rhetoric as Persuasion

Chapter 3 – Style, Delivery, and Rhetorical Theory

Chapter 4 – Rhetoric, Science, and Argumentation

Chapter 5 – Rhetoric and Media

Part III – Linguistic Reflexivity

Chapter 6 – Rhetoric and Meaning

Chapter 7 – Dramatism

Part IV – Rhetoric, Culture, and Power

Chapter 8 – Feminist Rhetorical Theories

Chapter 9 – Alternative Rhetorical Theories

Chapter 10 – Critical Approaches to Rhetoric

Chapter 11 – Cultural Rhetorical Studies

Chapter 12 – Postmodern Approaches to Rhetoric

Discussion Questions

Glossary Terms

References

Index