Risk Communication: A Handbook for Communicating Environmental, Safety, and – Ebook PDF Version

Risk Communication: A Handbook for Communicating Environmental, Safety, and – Ebook PDF Version – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1119456118
• ISBN-13 ‏ : ‎ 978-1119456117
• Author: Regina E. Lundgren, Andrea H. McMakin

The authors help readers understand the basic theories and practices of risk communication and explain how to plan an effective strategy and put it into action. The book also contains information on evaluating risk communication efforts and explores how to communicate risk during and after an emergency. Risk Communication brings together in one resource proven scientific research with practical, hands-on guidance from practitioners with over 30 years of experience in the field.

Table contents:

1 INTRODUCTION

PART I UNDERSTANDING RISK COMMUNICATION

2 APPROACHES TO COMMUNICATING RISK

3 LAWS THAT MANDATE RISK COMMUNICATION

4 CONSTRAINTS TO EFFECTIVE RISK COMMUNICATION

5 ETHICAL ISSUES

6 PRINCIPLES OF RISK COMMUNICATION

PART II PLANNING THE RISK COMMUNICATION EFFORT

7 DETERMINE PURPOSE AND OBJECTIVES

8 ANALYZE YOUR AUDIENCE

9 DEVELOP YOUR MESSAGE

10 DETERMINE THE APPROPRIATE METHODS

11 SET A SCHEDULE

12 DEVELOP A COMMUNICATION PLAN

PART III PUTTING RISK COMMUNICATION INTO ACTION

13 INFORMATION MATERIALS

14 VISUAL REPRESENTATIONS OF RISKS

15 FACE-TO-FACE COMMUNICATION

16 NEWS MEDIA

17 STAKEHOLDER PARTICIPATION

18 TECHNOLOGY-ASSISTED COMMUNICATION

19 SOCIAL MEDIA

20 PARTNERSHIPS

PART IV EVALUATING RISK COMMUNICATION EFFORTS

21 EVALUATION OF RISK COMMUNICATION EFFORTS

PART V SPECIAL CASES IN RISK COMMUNICATION

22 EMERGENCY RISK COMMUNICATION

23 INTERNATIONAL RISK COMMUNICATION

24 PUBLIC HEALTH CAMPAIGNS