Sell 5th edition by Thomas N. Ingram – Ebook PDF Instant Download/DeliveryISBN: 1305662091, 978-1305662094
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ISBN-10 : 1305662091
ISBN-13 : 978-1305662094
Author: Thomas N. Ingram
Learn Principles of Selling YOUR Way with SELL5! SELL5�s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, SELL Online allows easy exploration of SELL5 anywhere, anytime – including on your device! Collect your notes and create StudyBits� from interactive content as you go to remember what�s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!
Sell 5th Table of contents:
Ch 1: Overview of Personal Selling
1-1: Personal Selling Defined
1-2: Trust-Based Relationship Selling
1-3: Evolution of Professional Selling
1-4: Contributions of Personal Selling
1-5: Alternative Personal Selling Approaches
1-6: The Trust-Based Sales Process
1-7: Sales Careers
Chapter Case 1
Chapter Role Play 1: Overview of Personal Selling Sales Stars, Inc.
Ch 2: Building Trust and Sales Ethics
2-1: What is Trust?
2-2: Why is Trust Important?
2-3: How to Earn Trust
2-4: Knowledge Bases Help Build Trust and Relationships
2-5: Sales Ethics
Chapter Case 2
Chapter Role Play 2: Building Trust and Sales Ethics
Ch 3: Understanding Buyers
3-1: Types of Buyers
3-2: Distinguishing Characteristics of Business Markets
3-3: The Buying Process
3-4: Types of Buyer Needs
3-5: Procedures for Evaluating Suppliers and Products
3-6: Understanding Postpurchase Evaluation and the Formation of Satisfaction
3-7: Types of Purchasing Decisions
3-8: Understanding Communication Styles
3-9: Buying Teams
3-10: Engaging Customers
Chapter Case 3
Chapter Role Play 3
Ch 4: Communication Skills
4-1: Sales Communication as a Collaborative Process
4-2: Types of Questions Classified by Amount and Specificity of Information Desired
Types of Questions Classified by Strategic Purpose
4-3: Strategic Application of Questioning in Trust-Based Selling
4-4: ADAPT Questioning System
Using Different Types of Listening
4-5: Active Listening
4-6: Understanding the Superiority of Pictures over Words
4-7: Nonverbal Communication
Chapter Case 4
Chapter Role Play 4: Communication Skills
Ch 5: Strategic Prospecting and Preparing for Sales Dialogue
5-1: The Importance and Challenges of Prospecting
5-2: The Strategic Prospecting Process
5-3: Prospecting Methods
5-4: Developing a Strategic Prospecting Plan
5-5: Gathering Prospect Information to Prepare for Sales Dialogue
Chapter Case 5
Chapter Role Play 5: Strategic Prospecting and Preparing for Sales Dialogue
Ch 6: Planning Sales Dialogues and Presentations
6-1: Customer-Focused Sales Dialogue Planning
6-2: Sales Communications Formats
6-3: Sales Dialogue Template
6-4: Section 2: Customer Value Proposition
6-5: Section 4: Linking Buying Motives, Benefits, Support Information, and Other Reinforcement Metho
6-6: Engaging the Customer
Chapter Case 6
Chapter Role Play 6: Planning Sales Dialogues and Presentations
Ch 7: Sales Dialogue: Creating and Communicating Value
7-1: Effective Sales Dialogue
7-2: Encouraging Buyer Feedback
7-3: Creating Customer Value
7-4: Interesting and Understandable Sales Dialogue
7-5: Engaging and Involving the Buyer
7-6: Supporting Product Claims
7-7: Group Sales Dialogue
Chapter Case 7
Chapter Role Play 7: Sales Dialogue: Creating and Communicating Value
Ch 8: Addressing Concerns and Earning Commitment
Addressing Concerns
8-1: Anticipate and Negotiate Concerns and Resistance
8-2: Reasons Why Prospects Raise Objections
8-3: Types of Sales Resistance
8-4: Using LAARC: A Process for Negotiating Buyer Resistance
8-5: Recommended Approaches for Responding to Objections
8-6: Securing Commitment and Closing
Chapter Cases 8
Chapter Role Play 8: Addressing Concerns and Earning Commitment
Ch 9: Expanding Customer Relationships
9-1: Assess Customer Satisfaction
9-2: Harness Technology to Enhance Follow-Up and Buyer-Seller Relationships
9-3: Ensure Customer Satisfaction
9-4: Expand Collaborative Involvement
9-5: Work to Add Value and Enhance Mutual Opportunities
Chapter Case 9
Chapter Role Play 9: Expanding Customer Relationships
Ch 10: Adding Value: Self-Leadership and Teamwork
10-1: Effective Self-Leadership
10-2: Working with Different Levels and Types of Goals
10-3: Account Classification
10-4: Establishing Territory Routing Plans
10-5: Stage Four: Tapping Technology and Automation
10-6: Increasing Customer Value through Teamwork
10-7: Building Teamwork Skills
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