Small Business Management 17th Edition, (Ebook PDF)

Small Business Management 17th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1133947751
• ISBN-13 ‏ : ‎ 978-1133947752
• Author: Justin G. Longenecker (Author), J. William Petty (Author), Leslie E. Palich (Author), Frank Hoy (Author)

Realize your dream for small business success with this market-leading book. SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 17E provides the practical concepts, entrepreneurial insights, and comprehensive resources you’ll find essential both now and throughout your management future. SMALL BUSINESS MANAGEMENT delivers solid coverage of the fundamentals of business management as it teaches you not only how to start a business, but also how to manage, grow, and harvest a business. This market leading text places you in the role of decision maker, allowing you to immediately apply what you’ve learned to current challenges in today’s small businesses. The book’s thorough emphasis on building business plans ensures that you can effectively create, manage, and analyze a plan for your own venture.

Table contents:

Ch 1: The Entrepreneurial Life

Ch 2: Integrity and Ethics: Foundations for Success in Small Business

Ch 3: Starting a Small Business

Ch 4: Franchises and Buyouts

Ch 5: The Family Business

Ch 6: The Business Plan: Visualizing the Dream

Ch 7: The Marketing Plan

Ch 8: The Organizational Plan: Teams, Legal Structures, Alliances, and Directors

Ch 9: The Location Plan

Ch 10: Understanding a Firm’s Financial Statements

Ch 11: Forecasting Financial Requirements

Ch 12: A Firm’s Sources of Financing

Ch 13: Planning for the Harvest

Ch 14: Building Customer Relationships

Ch 15: Product Development and Supply Chain Management

Ch 16: Pricing and Credit Decisions

Ch 17: Promotional Planning

Ch 18: Global Opportunities for Small Businesses

Ch 19: Professional Management and the Small Business

Ch 20: Managing Human Resources

Ch 21: Managing Operations

Ch 22: Managing the Firm’s Assets

Ch 23: Managing Risk in the Small Business

Title Tag:

Small Business Management 17th Edition – Essential Guide for Entrepreneurs
Mastering Small Business Operations – Small Business Management 17th Ed
Comprehensive Strategies for Growing Your Enterprise – Small Business Management 17th Edition