Small Business Management: Creating a Sustainable Competitive Advantage

Small Business Management: Creating a Sustainable Competitive Advantage – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1544330863
• ISBN-13 ‏ : ‎ 978-1544330860
• Author: Timothy S. Hatten

Timothy S. Hatten’s Small Business Management: Creating a Sustainable Competitive Advantage, Seventh Edition equips students with the tools they need to navigate the important financial, legal, marketing, managerial, and operational decisions to help them create and maintain a sustainable competitive advantage in small business. Strong emphasis is placed on application with Experiential Learning Activities and application of technology and social media throughout. New cases, real-world examples, and illuminating features spotlight the diverse, innovative contributions of small business owners to the economy. Whether your students dream of launching a new venture, purchasing a franchise, managing a lifestyle business, or joining the family company, they will learn important best practices for competing in the modern business world.

Table of contents:

Chapter 1: Small Business: An Overview

Chapter 2: Small Business Management and Entrepreneurship