Social Media for Small Business 1st Edition – Ebook Instant Download/Delivery ISBN(s): 9780730390329,0730390322,9780730390343, 0730390349
Product details:
- ISBN-10: 0730390349
- ISBN-13: 9780730390343
- Author: Franziska Iseli
Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment. Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
Table contents:
Part I: The power of social media
1 Why social media?
2 What is social media?
3 The MAVERICK principles
Part II: Always start with strategy
4 What is marketing?
5 Building your marketing machine
6 Creating your brand strategy
7 Social media content strategy
8 Your social media plan
Part III: Social media channels
9 Facebook
10 Instagram
11 LinkedIn
12 Twitter
13 Pinterest
14 YouTube
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