Social Media Marketing For Dummies, 4th Edition Shiv Singh

Social Media Marketing For Dummies, 4th Edition – Ebook Instant Download/Delivery ISBN(s): 9781119617006,1119617006

Product details:

• ISBN-10 ‏ : ‎ 1119617006
• ISBN-13 ‏ : ‎ 978-1119617006
• Author(s): Shiv Singh, Stephanie Diamond

Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale―often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns―and then iterate and optimize for increased success.

Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.

Table contents:

Part 1: Getting Started with Social Media Marketing 5

Chapter 1: Understanding Social Media Marketing 7

Chapter 2: Discovering Your SMM Competitors 29

Chapter 3: Getting in the Social Media Marketing Frame of Mind 51

Part 2: Practicing SMM on the Social Web 71

Chapter 4: Launching SMM Campaigns 73

Chapter 5: Developing Your SMM Voice 95

Chapter 6: Understanding a Marketer’s Responsibilities

Part 3: Reaching Your Audience Via Mainstream Social Platforms 119

Chapter 7: Finding the Right Platforms 121

Chapter 8: Exploring SMM Strategies for Facebook 135

Chapter 9: Marketing on Twitter 147

Chapter 10: Creating a YouTube Strategy 161

People also search:

what to do for social media marketing

what qualifications do you need for social media marketing

what is social media marketing with example

social media marketing agency

social media marketing advantages and disadvantages

social media marketing articles