Speeding Up Sport Vidya Subramanian

Speeding Up Sport Vidya Subramanian – Ebook Instant Download/Delivery ISBN(s): 9780192688620, 0192688626

Product details:

• ISBN 10: 0192688626
• ISBN 13: 9780192688620
• Author: Vidya Subramanian

The implications of technology have affected the way in which it can now be viewed by audiences on the television set at home; new technologies have affected umpiring decisions; new software are critically tied to generating digital audiences for the sport (it can be viewed on one’s smartphone and e-devices); and in general, information and communication technology (ICT) has brought major interface between cricket players, administrators, brand managers, PR agencies and the audience. Developing ICTs as a real-time technological mediation has made the IPL dependent on the internet, television broadcast, Twitter, facebook and mobile phones. This book studies this impact; it studies not only how the sport has evolved in a post liberal India, but also how technology has affected the way it is viewed and spectated upon thereby altering the cultural and social milieu of the nation.

Table of contents:

1. ‘A Dramatic Spectacle’: Cricket before Technology
2. Cricket at the Altar of Technology
3. What’s All Your Furniture Pointed At?
4. The Eye of the Storm
5. Technology, Speed, and Consumerism

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