Sport Marketing Fourth Edition

Sport Marketing Fourth Edition – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 9781450424981
• ISBN-13 ‏ : ‎ 978-1450424981
• Author: Bernard J. Mullin, Stephen Hardy, William A. Sutton, David J. Stern

Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.

Table contents:

Chapter 1 Introduction to sports Marketing

Chapter 2 The Four Domains of Sports Marketing

Chapter 3 Marketing through Sports Using Theme-Based Strategies

Chapter 4 Traditional Sponsorship

Chapter 5 Marketing of Nonsports Products via a Sports Sponsorship Platform

Chapter 6 Segmentation of the Sports Market

Chapter 7 Product Decisions in Sports Marketing

Chapter 8 Distribution Decisions and Facilities Management in Sports Marketing

Chapter 9 Pricing Decisions in Sports Marketing

Chapter 10 Developing a Promotional Strategy for the Marketing of Sports Products

Chapter 11 Customer Relationship Management (CRM) in the Business of Sports

Chapter 12 Technology in Sports Marketing

Chapter 13 Controversial Issues in Sports Marketing