Sports Marketing: A Strategic Perspective, 5th edition 5th Edition, (Ebook PDF) – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 1138015962
• ISBN-13 ‏ : ‎ 978-1138015968
• Author: Matthew D. Shank, Mark R. Lyberger

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.

Table contents:

Part I: Contingency Framework for Strategic Sports Marketing

Chapter 1. Emergence of Sports Marketing

Chapter 2. Contingency Framework for Strategic Sports Marketing

Part II: Planning for Market Selection Decisions

Chapter 3. Research Tools for Understanding Sports Consumers

Chapter 4. Understanding Participants as Consumers

Chapter 5. Understanding Spectators as Consumers

Chapter 6. Segmentation, Targeting, and Positioning

Part III: Planning the Sports Marketing Mix

Chapter 7. Sports Product Concepts

Chapter 8. Managing Sports Products

Chapter 9. Promotion Concepts

Chapter 10. Promotion Mix Elements

Chapter 11. Sponsorship Programs

Chapter 12. Pricing Concepts and Strategies

Part IV: Implementing and Controlling the Strategic Sports Marketing Process

Chapter 13. Implementing & Controlling the Strategic Sports Marketing Process