Strategic Management 3rd Edition

Strategic Management 3rd Edition – Digital Instant Dowload.

Product details:

• ISBN-10 ‏ : ‎ 9781259420474
• ISBN-13 ‏ : ‎ 978-1259913747
• Author: Frank Rothaermel

Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.

Table contents:

1 What is Business Strategy?

2 Analysis of the External Environment: Opportunities and Threats

3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage

4 Cost Advantage

5 Differentiation Advantage

6 Corporate Strategy

7 Vertical Integration and Outsourcing

8 Strategic Alliances

9 International Strategy

10 Innovative Strategies That Change the Nature of Competition

11 Competitive Strategy and Sustainability

12 Implementing Strategy

13 Corporate Governance and Ethics

14 Strategy and Society